Flyers.

Bruce Hall;

Flyers are Great!  

Here are some of the reasons we like Flyers; 

• Effective if designed well 
• Cheap form of Advertising 
• Suitable for a wide range of Businesses 
• Can be designed by you on your Computer 

• Can be distributed several different ways ( mailboxes, Local newspapers) 
• Cheap distribution by Family members or Students 

Targeting your Market 

Before you start designing your flyer you must decide your target market. If you make your pitch or offer too broad you may miss the people you really want. 

There is a saying “If you chase two Rabbits both will escape” 

Focus on your ideal customer, what are their problems? what are they worried about ? 

• Keep it simple 
• Attention grabbing headline 
• Two or three fonts or type faces 
• Three or four colors 
• Bold text to highlight main offer, cut off dates etc 

Pictures and Images 

Pictures and images are not strictly necessary for a simply designed flyer, however if you want to use them, choose them wisely and position them carefully. 

Lots of images on a flyer are not a good idea, it is better to have one larger centralized image that compliments, or reinforces the message of your flyer.

When a person looks at text and pictures, they always (subconsciously) look at the images first, with too many small images they scan the images and miss the headline and message.  

A good source of cheap, suitable images can be found on the internet, there are many web sites that have royalty free images available for download. 

Headline Message 

Use your flyer headline to capture their attention, don’t waste this  opportunity by just putting your company name in the headline, it is simply not good enough.

 You must use your headline to stress a Benefit of your product or service, or solve a Problem they have. 

If you have focused in on your target market and identified your ideal customer you should have some ideas for writing your attention grabbing headline. 

Special offers

If your flyer is to include some special offer or deal that you are promoting then it is better to place the offer on the bottom part so that it occupies the lower third or lower quarter of the flyer. 

Make sure that the conditions that apply to the offer are clear and concise. If your offer is limited to specific areas or dates or limited by supply you need to state this clearly.

Want to make those flyers pull? 

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